Including over 100 experts in targeted marketing and analytical CRM, who are experienced in hundreds of analytical CRM, advanced analytics, and data-mining projects, GMARKETING, GSTAT’s Center of Excellence in analytical CRM is one of Europe’s largest groups in the field of implementing advanced analytical solutions.
GMARKETING provides end-to-end solutions from the first design phases, through data management work and advanced modeling phases, until the final phases which include the implementation of in-house analytical CRM solutions, and effectiveness measurement reports.
GMARKETING experts can support companies of any sizes from Finance, Telecom, Internet, Retail and Healthcare in varied ways:
1. Implementing Xeligence Suite software solution and providing professional services in business and technical design as well as on-site support in implementation
2. Implementing Unica’s world-leading Affinium Suite Campaign Management tools- Unica Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement.
GSTAT have gained know-how and experience in using and implementing Unica's campaign management, data-mining and web analytics tools.
GSTAT provides the following services around Unica's software:
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Implementing Unica's Affinium solutions
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IT consulting of integration of campaign management systems in marketing process and complex IT environments that include DWH, CRM, Call Center, and the Self Services site
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Business consulting in streamlining the marketing staff's use of campaign management systems
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Implementing Unica's products at customer sites
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Maintenance and upgrade services
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Integrating Unica software with Xeligence solutions
3. Providing targeted marketing consulting services for :
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Constructing analytical CRM roadmaps, resources, and long-term and short-term work plans
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Raising and maintaining loyalty programs
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Streamlining targeted marketing activities based on analysis of challenges and bottlenecks and suggesting changes on processes and tools for more effective marketing activities
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Transforming outputs of data-mining models and/or Xeligence software outputs to close-the-loop working targeted marketing processes through company channels such as CRM (inbound and outbound), websites, SMS, points-of-sale, IVR, and others
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Consulting on the optimal use of Unica’s Campaign Management and other Affinium Suite modules and working Internet whether using
GSTAT Xeligence suite solutions or not
The GMARKETING working method is based on the following guidelines:
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Constant analysis of the projects' ROI
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Pursuit of quick-wins that will show significant business benefits
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Consulting based on real-life experience from performing hundreds of targeted marketing and analytical CRM projects
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End-to-end solutions including consulting on all business, analytical, and technological aspects
To learn more about Xeligence Targeted Marketing Solutions, click here.
To learn more how GMARKETING can support your initiatives, contact us.
