Telecom operators around the world are currently facing similar challenges and opportunities. Markets are reaching saturation. The level of customer acquisition is dropping, while ARPU is also under pressure due to pricing pressures and different customer mixes.
These new challenges have affected many of the telecom operators not ready to effectively compete in the market. The focus of marketing initiatives is currently changing:
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Smart and effective customer retention programs are being set up
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Programs to increase ARPU via new revenue streams (VAS, High Speed Internet, Content, etc.) are on top of the agenda
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Superior customer service is recognized as a valuable differentiator
To effectively compete in such markets, telecom operators have realized that they need to improve their ability to integrate analytical insight in order to personalize customer interactions within different business processes.
It is no longer enough to "better understand the customers" or to "predict churn volumes". In order to face these challenges and others, telecom operators are seeking analytical solutions that can be easily integrated with their business processes, and that can effectively face these new challenges.
Xeligence Suite is designated for such telecom operators of any size, enabling them to solve a focused set of business problems using state-of-the-art analytical solutions.
Xeligence Suite for Telecom enables Telecommunication, Media and Internet companies of all sizes to run automatic data-mining processes, helping marketing, customer care, and revenue divisions to answer crucial business questions.
The software solutions in Xeligence Suite for Telecom include:
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Analytical Data Repository for Telecom
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“Out-of-the-box” ETL processes for datamanagement and the running of statistical models
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Data-mining models, optimization algorithms, and business rules
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Friendly GUI for users with no statistical expertise
All Xeligence Suite Solutions for Telecom are based on the same data scheme – Xeligence Analytical Data Repository for Telecom (ADRT). Xeligence ADRT provides the data elements required to support all relevant analytical software in Xeligence Suite.
To learn more about Xeligence targeted marketing and analytical CRM solution for Telecom, click here.
To learn more about Xeligence Credit Risk and Financial solutions for Telecom, click here.
